The Ego Trip

£23.00

A charismatic doctor claimed to have rediscovered the ancestral roots of ‘toad medicine,’ and became the face of a global psychedelic movement. But in his wake, he left a trail of destruction that embodies the maladies of our spiritually desolate age. In 2012, a Mexican doctor announced that he had revived a forgotten indigenous ritual: smoking the secretions of the Sonoran Desert toad, which releases a potent psychedelic substance known as ‘the God molecule’. The experience proffered ego death and a sensation of being directly connected with the divine, and demonstrated remarkable effects on those suffering from PTSD, depression and drug addiction. But as the doctor’s fame grew, stories emerged of extreme dosing, abusive behaviour and even dramatic deaths – and a disturbing, cult-like following. Kimon de Greef explores the promise and the peril of ‘toad medicine’, distilling the defining tensions within the modern era of psychedelics.

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SKU: 9781399617949 Category: Tags: , , Publisher/imprint : White Rabbit
Page count : 320
Published on 6th August, 2026

Description

A psychedelic guru, a magical toad and the dark side of the modern quest for transcendence.

‘Entirely mesmerising . . . The Ego Trip is itself a trip’ PATRICK RADDEN KEEFE
‘A one of a kind book. I loved it’ WILLIAM FINNEGAN
‘Strange and wonderful’ SUSAN ORLEAN

In 2012, physician Octavio Rettig claimed he had revived a forgotten indigenous ritual: smoking the secretions of the Sonoran Desert toad, which releases a potent psychedelic substance known as ‘the God molecule’. The experience promised ego death, communion with the divine and extraordinary relief for those suffering from PTSD, depression and drug addiction. As word spread, Octavio became the face of a global psychedelic movement, drawing seekers from around the world.

Yet as his fame grew, so did troubling reports of extreme dosing, abusive behaviour and a disturbing cult-like following. what began as a spiritual revival evolved into something far more dangerous.

In this gripping and deeply reported book, Kimon de Greef explores the promise and the peril of ‘toad medicine’. Part true crime, part cult story, part investigative journalism, The Ego Trip chronicles the rise and fall of a self-made messianic figure while probing our relentless search for cosmic understanding.

Additional information

Weight 0.6 kg
Dimensions 24 × 15.6 cm
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